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Nefertiti Branding

Logo and Brand Identity Design for Nefertiti

Details about

Project

Client

Nefertiti Creative Co

Industry

Creative Agency

Location

Egypt

Year

2023

Introduction

The Nefertiti logo and brand identity design project aims to capture the essence of grace, beauty, and royalty inspired by the iconic Nefertiti artifact statue. This project involves creating a visually captivating logo and brand identity that embodies the timeless allure of Nefertiti, using a color scheme of neutral black and peanut brown to convey sophistication and elegance.

Brand Background

Nefertiti is a premium brand that offers a range of luxurious products and experiences, drawing inspiration from the elegance and mystique of ancient Egyptian culture. With a focus on quality, craftsmanship, and the celebration of femininity, Nefertiti seeks to empower and enchant its customers, embracing the legacy of the iconic queen and the artistry of ancient Egypt.

The logo and brand identity design project for Nefertiti seeks to encapsulate the timeless beauty, regal elegance, and femininity associated with the iconic queen. The resulting brand identity will convey a sense of sophistication and allure, immersing customers in the enchantment and empowerment that Nefertiti represents.

 

Project Deliverables

  1. Nefertiti-Inspired Logo: Create a distinctive and visually captivating logo that draws inspiration from the Nefertiti artifact statue, reflecting the brand’s identity and values.

  2. Color Palette: Develop a refined and sophisticated color palette consisting of neutral black and peanut brown, evoking a sense of timeless elegance and luxury.

  3. Typography: Recommend typefaces that complement the brand’s aesthetics, conveying a sense of sophistication and legibility across various applications.

  4. Brand Guidelines: Create detailed guidelines outlining the proper usage of the logo, color palette, typography, and supporting graphic elements. These guidelines will ensure consistency and maintain the integrity of the brand identity across different touchpoints.

  5. Brand Collateral: Optional deliverables may include sample applications of the brand identity, such as stationery, packaging designs, website mock-ups, and promotional materials. These collateral pieces will showcase how the brand identity can be effectively implemented.

Brand Identity Guidelines

Stationery

Letterhead & Envelope